Retroflex
Brand Strategy & Market Positioning
Stanton Global Communications partnered with Retroflex, a transportation-safety company, to establish a distinctive brand and cohesive market presence. The work connected the company’s business vision and value proposition with a brand designed to communicate clearly and consistently with its customers and stakeholders.
Stanton’s Role
Brand Strategy + Positioning & Messaging + Brand Identity + Communications
Stanton developed Retroflex’s market positioning and core messaging, translating the strategy into a comprehensive brand system. The work included development of the company tagline, visual identity, business and marketing collateral, and website—creating a consistent foundation for how Retroflex presented itself and communicated its value in the marketplace.
Approach : Brand Positioning + Messaging Strategy + Visual Identity + Marketing Collateral + Website
Owner/Client: Retroflex
Consultant: Stanton Global Communications
Client Perspective
“Jessica Stanton went above and beyond in developing the Retroflex brand, creating our marketing materials, and guiding our website design from start to finish. Jessica listens and pulls out the key elements you want to communicate about your products, even when you may not fully recognize them yourself. She truly excels at what she does, bringing her knowledge, great vision, and strength of conviction to guide us through what could otherwise have been an overwhelming process.”